This is a short post about social media and how companies today are enslaved by its power to open doors and shut them equally as fast. In construction we act like we are cutting edge when we are truly a decade behind in the technology department. I would guess that most construction companies still have fax machines in their offices and use them regularly, we do.
This post is more for conversation than information; how are you using social media to promote your company? Here are a few thoughts to get the conversation started. You need to pay attention to how you look online to your customers.
- Use it or lose it: If you don’t grab your company name or an account that has a clever title in it, then someone else in your industry will. If you do not positively promote your company or service, then you will look out of touch to your customers.
- Company identity is important: If you do not take the time to show who you are online, a customer will move on to someone who does. You have to strive to connect to a customer in a few clever words or interesting pictures because the upcoming generation of consumers do not communicate directly by phone (in the traditional way), they look you up and get a feel for who you are before they decide who to engage. If you don’t stand out, they will move on.
- Left Unchecked, It can Destroy you: If you bury your head in the sand and don’t look out for your social image, you are likely to find some negative comments or worse. It is not unusual to find someone else using your name that may not have the same quality of work or reputation as you do.
- Not for me: If you have decided that you want to market your services to the commercial industry and not to individuals, you still cannot ignore social media. Remember that individuals run the companies that you work for and relationship building is much different now than it was just a few years ago. Even purchasers at large companies look you up online if they don’t already know who you are, and you never know who is out there looking for your service.
- Do it Quickly: I will end this sort post on that – “do it quickly”. Most people don’t have the time to read something they aren’t interested in or have some preconceived need for. Make your point, make it stand out, and move on.
If you have any advice or stories to share about promoting construction companies on social media, please comment; if you have the time, read my other posts about the construction industry and resinous products. If you need consulting work surrounding any resinous products for any reason or you any ideas about future post subjects, please feel free to contact me.
HAVE A GREAT WEEK!!
Resin Adviser 
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